(this was part of a correspondence with a group of friends in response to a link posted to an IBM commercial with the slogan: "stop thinking, start doing" see links below to watch the commercials)
In so many ways that series of IBM commercials can be seen as a monolithic tribute to normality.
the way these things effect us is profound, and potentially dangerous. These commercials will further the stagnant thinking we are so used to it. Their exaggeration transforms the radical into the outlandish maniac freak-nut bastards.
This is a continuing frustration of mine, the way that the radical is misunderstood. We can call for change and action, we can protest and rebel without losing our cool collection organization knowledge and skill.
and we must, because we are the genius of today.
and though we have no responsibilities, nothing matters and its all very good and bad, its a lot more fun good true and inspirational than the alternatives which culture has offered us.
be that freak-nut bastard, but keep your wits up and show those hard nosed pits what you stand for, and why.
allSidesIn
http://www.youtube.com/watch?v=wdtlZIjdUJk&NR=1
http://www.youtube.com/watch?v=ziOG_GHNVq0
